Honest Burgers

Project overview

Opening new restaurants in Manchester, Leeds and Cardiff…

ECHO worked with Honest Burgers to provide regional PR for each new restaurant launch.

Objective

Opening new restaurants in an already saturated market…

…Honest Burgers wanted to ensure the message about the quality of their dishes, and their work with local producers got cut through in the local media.

Meat and Potato masterclasses with media and influencers introduced Honest Burgers owners Tom Barton and Philip Eles helped to communicate the message of the quality of their burgers, while a stead stream of press releases in the run-up to opening drove awareness of the restaurant’s location, offering and local collabs.

Results

Favourite PR moment: The Meat and Potato Masterclasses, which showed the passion that Tom and Phil have for the restaurant.

Switched-on, smart PR that makes more noise.